WG: Mission Statement, Service Standards, Service Descriptions

[Lin Grist]

hi lisa   there was some wonderful work done by a group at Royal Dutch Shell
in The mid 90's.  They looked at companies that had been in business for over
100 years and what is was about those companies that allowed them to survive
and prosper over the long haul.

I think you would find some very useful stuff in the article written by Arie
deHeus (may have wrong spelling can anyone help?) who was at the time the VP
of Strategic Planning for Royal Dutch Shell.  They looked at companies like
Hudson's Bay which has been around for about 600 years in one form or
another.

I will go through my archives and see if I can find the article - I moved
countries a couple of years ago, so it might be a while - otherwise is there
anyone else on the net who has this article?
Lin Grist
London UK

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