Naming matters

florian fischer florianfischer at ff-wey.com
Thu Apr 25 14:32:48 PDT 2002


Jeff Aitken schrieb:

> ...... described my role.......

yes description is important. description is much better
than a fixed term, much better than a brand.

description needs to describe within the context
relating to the process which is involved and intended.

some weeks ago I decided to design a new business
card for to communicate

I say what i´m doing, I don´t say what I am.

i call it in german
"begleitung im wandel"
which may be translated as
"companionship in change"

which is saying as well
"I work as a companion"
as "the companion himself
is moved within change".

I have to descibe the meaning everytime
when I offer my business-card.

the card is surrounded with 4 sentences:

nur umwege fuehren zur loesung
only detours are leading to a solution

es gibt nur umwege
there are nothing than detours

alle wege fuehren zu einer loesung
every detour leads to a solution

es gibt nur eine loesung
there are only one solution


best regards from my openspaced heart

florian

-------------
florian fischer
begleitung im wandel
muenchener 6
10779 berlin
fon 0049.30. 2116752
fax 0049.30. 2115943
info at ff-wey.com

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