Corporate Volunteerism
Gilbert Brenson-Lazan
gbl at amauta.org
Thu Mar 24 12:51:47 PST 2005
Hi, Lisa:
Here´s one experience we had several years ago that hasn´t been mentioned
yet and may be useful to you.
A transnational food products company in Colombia, South America, wanted to
show its Corporate Social Responsibility with a corporate volunteerism
project in the small farming towns surrounding their plant and where the
dairy farmers (their providers) lived and worked. Our original plan was to
just do an OS for the interested people in the company and the NGOs that
were interested in (read that "competing for") getting the job.
Halfway through the day´s work with several excellent plans on the wall,
one group asked itself, then asked other groups, why are they deciding this
when it is the communities themselves that should be participating in
deciding what kind of help they wanted and needed. The idea spread like a
wildfire amongst the seventy some people in attendance and the only
decision made that day was to take the process to the three small towns and
ask them. Three groups of volunteers offered to promote the idea in each
of the towns and outlying areas.
At each of the three, half-day OS sessions on three successive Saturday
mornings, an average of 150 peasant farmers, their families, town political
leaders (who of course tried to "organize" the event which we didn´t
allow), NGO leaders that served the communities and volunteers from the
Company met to discuss the particular community needs and what the company
could do, in a non-paternalistic way, to help them develop sustainable
programs.
The impact was amazing, not just in the development of the programs, many
of which are still in place and functioning many years later, but in the
collective self-image of the people who learned that day that they can do
something about their reality. An interesting by-product that was
attributed to the OS events by the Company Vice-President for Community
Affairs, was that in all three of the towns, representatives of the
predominant, traditional political parties were thrown out of office at the
next mayoral and council elections in favor of
grass roots representation.
Warm regards,
Gil
At 02:00 a.m. 24/03/2005, you wrote:
7. OS for corporate volunteerism (5)
>
*************************************************************
Dr. Gilbert Brenson-Lazán - Executive President
AMAUTA INTERNATIONAL, LLC
Bogotá, Colombia - West Hartford, CT, USA
E-Mail: <<mailto:gbl at amauta.org>gbl at amauta.org> Website:
<<http://amauta.org/>http://amauta.org>
*************************************
We optimize the effectiveness of those who facilitate, lead and manage
processes
of sustainable cultural transformation in organizations and communities.
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