Why Metaphors

[Tony Quinlan]

And they'll also effect people at deeper, more subtle levels too.  Just
finished with a company that kept using a mountaineering metaphor for their
work.  Until we asked what happens after they reach the summit?

Now they're athletes in training for the next Olympics, with all the
expected successes and setbacks.

It's amazing how deeply metaphors effect people at heart and soul.



Tony Quinlan
Chief Storyteller
Narrate
 - Culture Change Through Storytelling -
t: +44 (0) 1525 861590   m: +44 (0) 7946 094 069

> -----Original Message-----
> From: OSLIST [mailto:OSLIST at LISTSERV.BOISESTATE.EDU] On
> Behalf Of Don Ferretti
> Sent: Tuesday, October 26, 2004 1:16 AM
> To: OSLIST at LISTSERV.BOISESTATE.EDU
> Subject: Why Metaphors
>
> If you think about it, one reason that metaphors are
> important is that language and metaphors help shape our
> thoughts. For example, if you describe an organization using
> machine metaphors you will elicit machine like thoughts and
> images. This can often result in machine like or,
> hierarchical actions.  If you describe the organization using
> natural metaphors you elicit organic thoughts and images that
> often result in interconnected network like thinking and
> actions. Not to say that one is better than another - just
> that it seems happens that way.
>
>
>
> http://placer.networkofcare.org
> www.placer.ca.gov/cfc
> Don Ferretti
> 530.889.6751
> 530.889.6763 (fax)
>
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