Why Metaphors

[R. Duff Doel]

It's interesting that you equate "machine like" with hierarchical...
Could you explain that?

duff

Don Ferretti wrote:

>If you think about it, one reason that metaphors are important is that
>language and metaphors help shape our thoughts. For example, if you
>describe an organization using machine metaphors you will elicit machine
>like thoughts and images. This can often result in machine like or,
>hierarchical actions.  If you describe the organization using natural
>metaphors you elicit organic thoughts and images that often result in
>interconnected network like thinking and actions. Not to say that one is
>better than another - just that it seems happens that way.
>

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