Why Metaphors

[Don Ferretti]

If you think about it, one reason that metaphors are important is that
language and metaphors help shape our thoughts. For example, if you
describe an organization using machine metaphors you will elicit machine
like thoughts and images. This can often result in machine like or,
hierarchical actions.  If you describe the organization using natural
metaphors you elicit organic thoughts and images that often result in
interconnected network like thinking and actions. Not to say that one is
better than another - just that it seems happens that way.



http://placer.networkofcare.org
www.placer.ca.gov/cfc
Don Ferretti
530.889.6751
530.889.6763 (fax)

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