OS for Market Research

[Meg Salter]

I haven't used OS directly in this manner, but I do have a background in
marketing and market research, and I think it should work! As you note, key
will be to determine the givens and the question.

Pls. let us know if it goes this way! I am always looking for ways to use
OS - gently and subtly perhaps - in ohterwised closed or traditional
situations.

----- Original Message -----
From: "Mark Pixley" <mjpixley at ficnet.net>
To: <OSLIST at LISTSERV.BOISESTATE.EDU>
Sent: Wednesday, November 22, 2000 12:14 PM
Subject: OS for Market Research


> Dear OSers,
>
> I have just been talking with a client about using open space technology
> for market research.
>
> Their organization is a dot.com which is creating B2B market systems.
> Their challenge is that they are looking at multiple products, multi
nation
> and and a range of cutomers and they find it very difficult to focus.
>
> The person who suggested doing open space had participated in a
> demonstration program which I had run earlier in the year.
>
> I have explained the importance of getting the question right and how they
> will then have to trust the participants to talk about what need to talk
> about.  Also, I have indicated that the final document should belong to
all
> the participants.
>
> I think the process could get some truly creative results in a relatively
> short amount of time ( otherwise they would do individual interviews) and
> would build relationships going forward.
>
> Have any of you used OST in this way?  What was your experience?  What
> suggestions would you have?
>
> Thanks,
>
> Markl
>
>
>
> Mark J. Pixley
>
> HK: 852-2561-9209
> Taipei: 886-2-2515-7718
> email: mjpixley at ficnet.net
> The OT Center: http://www.geocities.com/Tokyo/Palace/7176/
>
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