Sales strategy

[Peg Holman]

Craig,

Take a look at the Open Space Institute web site at
http://www.tmn.com/openspace  There are a number of examples of using OS and
ways of describing it.  In the resources section, look in Tips and Tools and
at OS stories.

The other possibility is consider getting a copy of the U S WEST video.  It
does a terrific job of helping people see what an OS looks like.  The
information on buying one is also on the web site.

Peg Holman

-----Original Message-----
From: CRAIG LaFargue <CLF2 at aol.com>
To: OSLIST at listserv.idbsu.edu <OSLIST at listserv.idbsu.edu>
Date: Tuesday, January 05, 1999 3:49 PM
Subject: Sales strategy


>First of all, thanks to all who respond to my query about how to sell OS.
I
>have been in the field of selling the intangibles of organization
development
>for some time, and have a general idea of how to go about selling it.  But
I'm
>looking for some tangible, hard copy proofs and/or one page brochure or
>description of what OS is, and what it can do.  Something simple, yet
>straightforward so that the prospect has an idea of what it is, and
something
>that can be used to show others in the organization what this OS stuff is
all
>about.  Yes, I know the best way to know is to do it, and participate in it
>(which I have), however, it still remains a strange beast to a prospect who
>thinks he/she wants OS, but wants something on paper to show to others in
the
>organization.  So, now I really do have a prospect, and we are both excited
>about doing an OS.  I believe I've persuaded him to do 2.5 days instead of
2.
>Now he asked me to put together something for his committee so they can
take a
>look on paper, and some examples of where OS has been used successfully.
To
>myself I thought "gee, if I only had a ready made brochure/document/flyer
that
>met his needs for paper proof, I could send it out today."  But I don't.
>SOOO..I was wondering how to access some proof sources, especially the
>Rockport story, and others like it.  Also, I was wondering if anyone out
there
>has a flyer or short sales type document that explains OS, its uses and
>results???  If none such animal exists, then I will create one, but being
one
>who hates to reinvent the wheel, I just thought I'd post my request out
there.
>
>Craig LaFargue