<html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><!--StartFragment--><span style="font-size:12.0pt;font-family:Times; mso-ansi-language:EN-US;mso-fareast-language:EN-US"><div><span style="font-size:12.0pt;font-family:Times; mso-ansi-language:EN-US;mso-fareast-language:EN-US">Thanks Arthur - reminds me of the thoughts of Arie deGeus in his book on "The Living Company" who studied what makes companies last beyond 40 years.</span></div><div><span style="font-size:12.0pt;font-family:Times; mso-ansi-language:EN-US;mso-fareast-language:EN-US"><br></span></div><div>He makes an analogy between oxygen for living organisms and money for companies.<span style="mso-spacerun: yes"> "</span>To support life, we need oxygen to breath; but breathing oxygen is not our purpose.<span style="mso-spacerun: yes"> </span>Similarly to support continued operation, companies need to make money and profit; but that is not their purpose. When it is made their purpose they become money machines; rigid mechanisms unable to adapt and learn."</div></span><br><br><div> <span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; "><div><div class="MsoNormal"><span style="font-family: Zapfino; color: navy; ">Skye Hirst, PhD<o:p></o:p></span></div><div class="MsoNormal"><span style="color: red; ">The Autognomics Institute<o:p></o:p></span></div><div class="MsoNormal"><span style="color: green; ">Perceiving the<span class="Apple-converted-space"> </span><b><i>Process</i></b></span><span style="color: green; "><span class="Apple-converted-space"> </span>Nature of<span class="Apple-converted-space"> </span><i>Life-itself<o:p></o:p></i></span></div><div class="MsoNormal"><font class="Apple-style-span" color="#008000"><br></font></div><div class="MsoNormal"> <o:p></o:p></div><div class="MsoNormal"><a href="mailto:skyeh@autognomics.org">skyeh@autognomics.org</a></div><div class="MsoNormal"><a href="http://www.autognomics.org">www.autognomics.org</a></div><div class="MsoNormal">Twitter @autognomics</div><div class="MsoNormal"> <o:p></o:p></div></div></span><br class="Apple-interchange-newline"></span><br class="Apple-interchange-newline"></span></span></span> </div><br></body></html>