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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Dear Claudia,<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Thank you so much for separating these four very important topics into their separate discussion threads….much like in an OST meeting…I love to experience the lists as one big OST meeting, participating in the topics for which I have passion, using my law of two feet, and if I post a topic, staying with it to the end of the discussion, recognizing the end (for now) when there is a lull in the energies. I feel that you have sparked topics that are large, and I am hoping very much that each will get a lot of valuable inputs. There is so much knowledge on this list, from so many fabulous people, with a great diversity of perspectives.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>So far, on this topic of Public Relations and Fundraising, there have been contributions from Lisa, Barry, and Doc and I have included them again below so that their valuable inputs don’t get lost from separating out this topic.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>I agree with Barry and Lisa about not selling OST, just as it is not useful to attempt to sell a method or process. It is useful to sell benefits. I separate out the list of benefits that we ‘sell’ into outputs and outcomes. We categorize outputs as items that are tangible and measurable. We categorize outcomes as items that are intangible and are invaluable side benefits from engaging in a meeting with us, whether it be using any of the appropriate highly participatory methods for stakeholder engagement. In an example of a consulting assignment using a combination of Whole Person Process Facilitation and Open Space Technology to achieve desired outcomes and outputs, the benefits, still ongoing almost a year later are listed below. The story is one of an amazing initiative of Save the Children India and the document is a public one so I feel free to share this. The full document, short video, and pictures will be released in our upcoming newsletter. <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Outcomes they wanted as sponsors of a 3 day international Technical Advisory Group (TAG) from leaders in the field of maternal, newborn, child survival.<o:p></o:p></span></p><ul style='margin-top:0in' type=disc><li class=MsoNormal style='mso-list:l0 level1 lfo1'>prioritization and partner harmonization for an action plan<o:p></o:p></li><li class=MsoNormal style='mso-list:l0 level1 lfo1'>an active consortium for monitoring newborn and child survival agenda<o:p></o:p></li><li class=MsoNormal style='mso-list:l0 level1 lfo1'>a National resource centre on newborn care<o:p></o:p></li><li class=MsoNormal style='mso-list:l0 level1 lfo1'>a mechanism for sharing lessons at a global level to help move MDG indicators<o:p></o:p></li></ul><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Outputs they actually achieved as a result of the meeting:<o:p></o:p></span></p><p class=MsoNormal>The outputs are compiled into the TAG report document. All participants received an electronic copy of the document within one week of the TAG so that they could easily access their documented ideas, recommendations, and commitments to action for the purpose of assistance and reminders of mobilizing them into action. From an investment in 2 ½ days of meetings, participants from diverse backgrounds, interests and agendas created:<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><ul style='margin-top:0in' type=disc><li class=MsoNormal style='mso-list:l1 level1 lfo2'>8 strategic goals to achieve a significant improvement in newborn and child survival in India<o:p></o:p></li><li class=MsoNormal style='mso-list:l1 level1 lfo2'>A proposed action plan for achieving each of the 8 strategic goals including identification of a champion who is committed for a five year period to support and monitor progress on the goal, and identification of immediate next steps for action <o:p></o:p></li><li class=MsoNormal style='mso-list:l1 level1 lfo2'>39 personal statements of commitment for action from participants including committing their organizations to actions that were inspired by participation in the TAG (Data included as Appendix A for post-TAG processing by individuals and representative organizations)<o:p></o:p></li><li class=MsoNormal style='mso-list:l1 level1 lfo2'>40 reports of topics for improving child survival were generated by 40 discussion groups (Data included as Appendix B for post TAG thought and action processing by individuals and representative organizations. Data in the reports includes the name of person interested enough in the topic to convene the discussion group, names of those interested enough in the topic to join it, history of the topic, highlights of discussion, and recommendations. Individuals and representative organizations are encouraged to use all of the data in these reports and organize it in such a way that it can provide guidance for the development of action plans)<o:p></o:p></li><li class=MsoNormal style='mso-list:l1 level1 lfo2'>Accomplishments and struggles in the past related to improving newborn and child survival were identified. A report was generated that mapped the accomplishments and struggles into four categories:<o:p></o:p></li><ul style='margin-top:0in' type=circle><li class=MsoNormal style='mso-list:l1 level2 lfo2'><b>Client Support</b>: Direct and indirect services to the clients themselves<o:p></o:p></li><li class=MsoNormal style='mso-list:l1 level2 lfo2'><b>The Way Business Is Done Including How Organizations Collaborate</b>: Producing and delivering services to customers. Examples of operations management processes include: collaboration; develop supplier relationships; produce services; manage risk<o:p></o:p></li><li class=MsoNormal style='mso-list:l1 level2 lfo2'><b>Social and Regulatory Expectations</b>: Conforming to regulations and societal expectations and building stronger communities. Examples of regulatory and social processes include: improve environmental, health and safety performance; follow excellent employment practices; enhance communities<o:p></o:p></li><li class=MsoNormal style='mso-list:l1 level2 lfo2'><b>Innovation</b>: Developing new services, processes and relationships. Examples of innovation processes include: identify new opportunities; select projects; launch new services<o:p></o:p></li></ul></ul><p class=MsoNormal style='margin-left:.5in;text-indent:1.5pt'>Data included as Appendix C for post TAG processing by individuals and representative organizations. Individuals and representative organizations are encouraged to map the data according to categories meaningful to themselves, clubbing data in ways that provide guidance for the development of action plans.<o:p></o:p></p><ul style='margin-top:0in' type=disc><li class=MsoNormal style='mso-list:l1 level1 lfo2'>A list of skills and strategies for coping with change (Data included as Appendix D for consideration when developing action plans to incorporate the concept of what is needed in situations where change is required, into the action planning)<o:p></o:p></li></ul><p class=MsoNormal style='margin-left:.5in'><o:p> </o:p></p><p class=MsoNormal><span style='color:red'> </span><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Outcomes they actually achieved as a result of the meeting:<o:p></o:p></span></p><p class=MsoListParagraphCxSpFirst style='margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;line-height:normal;mso-list:l1 level1 lfo2'><![if !supportLists]><span style='font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]>A champions council made up of the 8 champions of the 8 strategic goals to work collaboratively and monitor progress on the newborn and child survival strategic plan as developed at the TAG<o:p></o:p></p><p class=MsoListParagraphCxSpMiddle style='margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;line-height:normal;mso-list:l1 level1 lfo2'><![if !supportLists]><span style='font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]>Prioritization and participant harmonization for a strategic plan and accompanying action plan<o:p></o:p></p><p class=MsoListParagraphCxSpMiddle style='margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;line-height:normal;mso-list:l1 level1 lfo2'><![if !supportLists]><span style='font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]>A model for holding results oriented consultation meeting with a diversity of participants that can be used in other consultations including at state level<o:p></o:p></p><p class=MsoListParagraphCxSpMiddle style='margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;line-height:normal;mso-list:l1 level1 lfo2'><![if !supportLists]><span style='font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]>Excitement<o:p></o:p></p><p class=MsoListParagraphCxSpLast style='margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;line-height:normal;mso-list:l1 level1 lfo2'><![if !supportLists]><span style='font-family:Symbol'><span style='mso-list:Ignore'>·<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]>Commitment to action both personal and organizationally<o:p></o:p></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:red'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'>The resulting report has already been presented to the appropriate ministries of the Government of India and incorporated into India’s 12<sup>th</sup> five year plan. MDG in the above relates the Millenium Development Goals of the United Nations.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'>When I approach potential clients, I find out what outputs they are hoping for, adjust the method accordingly, almost always using Open Space Technology as part of the process, and then review with them afterwards what actually got achieved. They in turn tell others, who tell others, and either we or our colleagues get engaged for more such meetings. We also use our reports that are the public ones as ways to show potential clients what is possible.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'>I hope this is helpful.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'>Warmly,<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'>Birgitt Williams<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Lisa<o:p></o:p></span></p><pre>I am with Barry on the whole 'marketing' idea. One does not sell Open <o:p></o:p></pre><pre>Space - most people do not care about 'how' something is done - the <o:p></o:p></pre><pre>process - and others are worried it will be some stupid soft <o:p></o:p></pre><pre>unproductive thing or some American way of doing something that does <o:p></o:p></pre><pre>not fit with the culture. I would say focus on the 'why' 'for whom' <o:p></o:p></pre><pre>and 'what'. The content. The same thing that will entice participants <o:p></o:p></pre><pre>to your event - a compelling reason for bringing people together to <o:p></o:p></pre><pre>share their rich knowledge, experiences and cultures.<o:p></o:p></pre><pre><o:p> </o:p></pre><pre>I always tell sponsors what this will NOT be and what we are NOT <o:p></o:p></pre><pre>inviting them to do.<o:p></o:p></pre><pre>They will not be making speeches - though we will have their signs and <o:p></o:p></pre><pre>logos over the food area in the big Open Space room - a prime location.<o:p></o:p></pre><pre>They will not be making presentations - though we can include a <o:p></o:p></pre><pre>paragraph about their lovely organization in our Book of Proceedings, <o:p></o:p></pre><pre>with a link to where readers can learn more.<o:p></o:p></pre><pre>And I am never assuming that sponsors then get to come for free ;o) - <o:p></o:p></pre><pre>I always ask what they can pay per person for the people from their <o:p></o:p></pre><pre>organization who want to attend - to help us use more of their funds <o:p></o:p></pre><pre>for supporting the event and less on (for example) the per-person cost <o:p></o:p></pre><pre>to include those people. You never know, but it is always a useful <o:p></o:p></pre><pre>question to ask.<o:p></o:p></pre><pre><o:p> </o:p></pre><pre>I would say...think of organizations who really care about these <o:p></o:p></pre><pre>issues or who want visibility amongst people who care about these <o:p></o:p></pre><pre>issues - and 'brainstorm' all of the kinds of organizations who might <o:p></o:p></pre><pre>feel this way. You might be surprised at who you come up with as <o:p></o:p></pre><pre>potential sponsors -and- as potential participants.<o:p></o:p></pre><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Barry<o:p></o:p></span></p><pre>Speaking to the first question: “How can we attract new sponsors to convene<o:p></o:p></pre><pre>OS events?”<o:p></o:p></pre><pre><o:p> </o:p></pre><pre>I do a LOT of this . . . It's not about "Marketing or Selling" OST as a<o:p></o:p></pre><pre>meeting process . . . I am finding it very effective to identify real issues<o:p></o:p></pre><pre>and opportunities in the community . . . and then reaching out to potential<o:p></o:p></pre><pre>sponsors whose business mission seem to align.<o:p></o:p></pre><pre><o:p> </o:p></pre><pre>So - What I am asking them to do is take responsibility for a passion they<o:p></o:p></pre><pre>are already proclaiming to the world that they have.<o:p></o:p></pre><pre><o:p> </o:p></pre><pre>My focus in on the Local Economic Vitality (Health and Growth) of our<o:p></o:p></pre><pre>community . . . and matters relating to Real Estate Sale Professionals.<o:p></o:p></pre><pre><o:p> </o:p></pre><pre>So far so good . . . I do a "Mini-event" each week with a different sponsor<o:p></o:p></pre><pre>each time . . . and then larger (full day Events) when there's momentum for<o:p></o:p></pre><pre>them usually with multiple financial sponsors.<o:p></o:p></pre><pre><o:p> </o:p></pre><pre>I'm about 15 months into this "project" and have discovered that the less I<o:p></o:p></pre><pre>talk about the process (OST) and instead focus on the issues at hand, the<o:p></o:p></pre><pre>better.<o:p></o:p></pre><pre><o:p> </o:p></pre><pre>Hope this helps.<o:p></o:p></pre><pre><o:p> </o:p></pre><pre>I'm just starting work on our next full day event to be November 4<o:p></o:p></pre><pre><o:p> </o:p></pre><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Doc<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Courier New"'>1. It probably depends to a certain extent on the purpose of each event and the community you wish to engage. Think about who has a stake in the process and outcomes. If it's education, just as an example, sponsors might include parents groups, educational publishing and software companies, school systems and private schools, private individuals who believe in the value of education, and so on. You need to be able to explain why this event/these events matter, and also that their sponsorship will have limited immediate value for them unlike traditional events. That is, you have to answer the question WIIFM (what's in it for me?).<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> Dr. Claudia Gross [mailto:info@claudiagross.com] <br><b>Sent:</b> Wednesday, September 07, 2011 9:01 AM<br><b>To:</b> oslist@lists.openspacetech.org<br><b>Subject:</b> [OSList] PR and Fundraising<o:p></o:p></span></p></div><p class=MsoNormal><o:p> </o:p></p><div><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Verdana","sans-serif";color:#000099'>Dear All!<br><br>Following Birgitt's recommendation,<br>I post my questions again separately in four emails and <br>am very much looking forward to your replies!<br><br>My 1<sup>st</sup> question is “How can we attract new sponsors to convene OS events?” <br>Guess it’s called PR and Fundraising and I am very much interested in your experiences, tips & tricks and material you are willing to share.</span><span style='font-size:10.0pt'><br></span><span style='font-size:10.0pt;font-family:"Verdana","sans-serif";color:#000099'><br>Sunny greetings,<br><br>Claudia</span><o:p></o:p></p></div></div></body></html>