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<p class=MsoNormal style='margin-left:36.0pt'><font size=3 color=navy
face="Times New Roman"><span style='font-size:12.0pt;color:navy'>There’s
also quite an interesting technical trick: if you want to identify something
that you never want to trade mark, choose a name that is already widely in
people’s vocabularies – google open space and you will see what I
mean<o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-left:36.0pt'><font size=3 color=navy
face="Times New Roman"><span style='font-size:12.0pt;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal style='margin-left:36.0pt'><font size=3 color=navy
face="Times New Roman"><span style='font-size:12.0pt;color:navy'>We’re
actually playing a game like this at the moment with city names. In most
countries nobody can own the city’s brand - across </span></font><st1:place><font
color=navy><span style='color:navy'>Europe</span></font></st1:place><font
color=navy><span style='color:navy'> and beyond there’s an amazing family
Club of London, </span></font><st1:place><st1:City><font color=navy><span
style='color:navy'>Budapest</span></font></st1:City><font color=navy><span
style='color:navy'>, </span></font><st1:State><font color=navy><span
style='color:navy'>Madrid</span></font></st1:State><font color=navy><span
style='color:navy'> etc</span></font></st1:place><font color=navy><span
style='color:navy'> emerging. At least I think so but then I nabbed </span></font><st1:City><st1:place><font
color=navy><span style='color:navy'>London</span></font></st1:place></st1:City><font
color=navy><span style='color:navy'> to stand for being an epicentre that advises
how to map every humanitarian network that wants to cooperate and multiply
other ones<o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-left:36.0pt'><font size=3 color=navy
face="Times New Roman"><span style='font-size:12.0pt;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal style='margin-left:36.0pt'><font size=3 color=navy
face="Times New Roman"><span style='font-size:12.0pt;color:navy'>Chris Macrae, <a
href="mailto:wcbn007@easynet.co.uk">wcbn007@easynet.co.uk</a> <o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-left:36.0pt'><font size=3 color=navy
face="Times New Roman"><span style='font-size:12.0pt;color:navy'><a
href="http://cluboflondon.blogspot.com/">http://cluboflondon.blogspot.com/</a> <span
style='mso-spacerun:yes'> </span><o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-left:36.0pt'><font size=3 color=navy
face="Times New Roman"><span style='font-size:12.0pt;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
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