vision
kerry napuk
k at napuk.demon.co.uk
Mon Nov 29 10:44:41 PST 2004
Dear Jennifer Hurley
In my context, a vision is the bridge from the present to the future.
It ought to meet the following criteria:
1. Clear enough to be understandable
2. Realistic enough to be achievable
3. Achievable enough to be believable
4. Inspirational enough to be motivational
Once a future direction is agreed, it can be broken down into
manageable objectives for which strategies can be devised.
Anyway, that's how I approach the vexing challenge of visioning,
which has been called. among other things, applied imagination. On
the other hand, when I start hearing people talk about "mission
statements," I run for the hills.
Regards
Kerry Napuk
Open Futures
Edinburgh
www.openfutures.com
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