Chris Macrea - OS success stories

[Martin Leith]

Chris,

You asked for examples of "Open Space projects where something positive
happened". Here's one for you.

At the first Creating the World We Want gathering , an Open Space meeting
held in London on 12 December 2001, a man called Neil Crofts, former head of
strategy at internet consultancy Razorfish, ran a session with the title
"Authentic Business", to explore the possibility of creating a new
organisation that would foster the development of businesses that pursue a
positive purpose where profit is an outcome rather than the overriding aim.

Within a couple of months he had launched the Authentic Business newsletter,
with a permission-based email list of 4000 subscribers. He also created a
website, www.authenticbusiness.co.uk.

His book, "Authentic: How to Make a Living by Being Yourself" was published
by Capstone last month and is available from Amazon.co.uk:
http://www.amazon.co.uk/exec/obidos/ASIN/1841125199/qid=1069751137/sr=2-1/re
f=sr_2_3_1/202-5723799-3214267.

Authentic Business now has a range of offerings including coaching, and has
spawned a sister company, Authentic PR. Neil is currently working on the
foundation of Authentic Capital, which will provide investment funding for
authentic businesses.

Please forward this to the cynic!

Warmly,

Martin

www.martinleith.com Catalyst for innovation and change
www.leithworks.com Free value creation resources

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